Many thinks that it is easy to go viral on Pinterest. Not at all!
Each day, two million people use Pinterest. And if you are looking to take your business or blog to the next level, going viral on Pinterest is a great way to do it. That number should make your heart race.
Because if even a tiny fraction of those people become customers, you could see a significant boost in revenue.
Pinterest is a powerful platform for driving traffic to your website or blog. If you can master the art of going viral on Pinterest, you will see a massive surge in web traffic and engagement from your target audience.
The first step to getting there is creating pins that stand out and get noticed. But with over 175 billion pins already on the platform, that is easier said than done.
This blog post will give you ten actionable tips for going viral on Pinterest in 2023. From creating irresistible pins to leveraging popular trends, we’ve got you covered.
So, if you are ready to take your Pinterest game up a notch, read on for our top tips on going viral!
Table of contents
- What Is Pinterest?
- Why Should You Use Pinterest?
- How Does the Pinterest Algorithm Work?
- What Does it Mean to go Viral on Pinterest?
- Benefits of Going Viral on Pinterest
- Tips on How to go Viral on Pinterest
- 1. Set Your Pinterest Account Properly
- 2. Design Attractive Graphics
- 3. Reduce Large Subheading, Description, and Keywords
- 4. Increase Your Content Exposure
- 5. Interact With Your Pinterest Audience
- 6. Cross-post Between Your Social Media Accounts
- 7. Turn off Rich Pins
- 8. Create Custom Pins Using Canva
- 9. Keep it Simple
- 10. Always Create New Pin
- Frequently Asked Questions
What Is Pinterest?
Pinterest is a social platform that allows users to share and curate images and videos. Pinterest is unique in that it is heavily visual and focuses on allowing users to discover new content and ideas through pins. Pins are images or videos shared on Pinterest and can be saved to boards. Boards are like collections, where users can save pins that they like or are related to a certain topic.
Users can follow other users, as well as boards, to see the content that they are sharing. Pinterest is a great platform for businesses and individuals to share their content and ideas with a large audience. To go viral on Pinterest, it is important to create high-quality, engaging content that will appeal to users.
Additionally, using hashtags, keywords, and detailed descriptions can help your content be discovered more easily by those searching for it.
Why Should You Use Pinterest?
If you are looking to increase your brand’s reach and get more eyes on your content, Pinterest is a great platform to consider. With over 300 million monthly active users, it is one of the largest social networking sites.
Pinterest is highly visual, unlike other social media sites. People come to the platform to discover new products and ideas, making it a great place to show off your brand and what you offer.
How Does the Pinterest Algorithm Work?
The Pinterest algorithm is based on several factors, including the number of pins, repins, and likes a pin has. The more engagement a pin has, the more likely it is to be shown in search results and the home feed. Pins with high engagement are also more likely to be featured on the Explore page and in other places on Pinterest. The Pinterest algorithm is always changing, but there are a few key things you can do to make your pins more likely to be seen by others. Things like
1. Using keywords in your pin descriptions. When someone searches for a keyword on Pinterest, the algorithm will show them pins with that keyword in the description. So, make sure to use relevant keywords in your pin descriptions!
2. Ensuring your pins are high-quality. The algorithm favors high-quality pins, so make sure your pins are clear and captivating. If you have a lot of low-quality or blurry pins, your account is less likely to be shown in search results.
3. Engage with other users’ content. The algorithm favors active accounts on the platform, so make sure to like and comment on other users’ pins. This will not only get you more exposure, but it will also help you build relationships with other members of the Pinterest community.
What Does it Mean to go Viral on Pinterest?
Going viral on Pinterest is all about creating pins that are so compelling, interesting, or useful that they get shared widely by other users. This can greatly increase your reach and engagement on the platform and drive more traffic to your website or blog.
To create a pin that has a good chance of going viral, start by ensuring that it is high quality and visually appealing. Pins with attractive images tend to perform well, so choose or create an image that will grab attention. In addition, your pin should be relevant to your target audience and offer something of value. If you can create a pin that is both visually appealing and helpful or informative, you will be on your way to creating something that could go viral on Pinterest.
Benefits of Going Viral on Pinterest
There are many benefits to going viral on Pinterest. One of the most obvious benefits is the exposure that your brand or website will receive. When your content is shared widely on Pinterest, it has the potential to be seen by millions of people. This can lead to a significant increase in website traffic and brand awareness.
Going viral on Pinterest can also be a great way to build relationships with other users and influencers in your niche. When you create content that resonates with users and is shared widely, you become an authority in your field. This can help you attract new followers and customers and forge valuable business partnerships.
Finally, going viral on Pinterest can be a great source of leads and sales for your business. If you produce high-quality content that aligns with your business goals, you can use it to drive conversions and boost your bottom line.
Tips on How to go Viral on Pinterest
Looking to go viral on Pinterest? Here are 10 actionable tips you can use in 2023 to make your pins stand out and get more eyes on your content.
1. Set Your Pinterest Account Properly
If you want to go viral on Pinterest, the first step is ensuring your account is set up properly. That means creating keyword-rich boards and pinning high-quality images relevant to your niche. In addition, be sure to link your website or blog to your Pinterest account so that people can easily find your other content. And last but not least, don’t forget to include a call to action on your pins.
2. Design Attractive Graphics
This is the most important step in creating viral pins on Pinterest. Your pins must be visually appealing and eye-catching to stand out from the millions of other pins on the platform. To design attractive graphics, start by using high-quality images and infographics. Ensure your images are clear and sharp and that your infographics are well-designed and easy to understand.
In addition to using high-quality visuals, you should also pay attention to the colors you use in your pins. Bright, bold colors tend to perform well on Pinterest, so try incorporating them into your designs. Finally, don’t forget to add text to your pins. The text should be legible and easy to read, but it should also be catchy and interesting. Use keywords in your pin descriptions to help improve your chances of being found in search results.
3. Reduce Large Subheading, Description, and Keywords
If you want to go viral on Pinterest, you need to reduce the size of your subheadings, descriptions, and keywords. Doing this will make it easier for people to pin your content and share it with their followers. In addition, you will also increase the chances of your content being seen by more people.
4. Increase Your Content Exposure
As a business owner, you are always looking for ways to increase your content’s exposure and get in front of more eyeballs. After all, the more people see your content, the more likely you are to generate leads and sales. If you can get your content in front of Pinterest users, you can quickly increase your reach and get in front of a large audience. There are a few ways you can get this done:
Create visually appealing pins: People are drawn to attractive visuals, so make sure your pins are well-designed and eye-catching. Use high-quality images and infographics to make your pins stand out.
Optimize your Pins for search: For people to find your Pins, you need to optimize them for search. This means using keywords throughout your Pin descriptions and titles.
5. Interact With Your Pinterest Audience
You need to start interacting with your audience to go viral on Pinterest. For example, you can respond to comments on your pins or start conversations with other users. This will not only help you build a relationship with your audience, but it will also show that you are active and engaged, which will encourage others to follow you.
6. Cross-post Between Your Social Media Accounts
If you want to go viral on Pinterest, one of the best things you can do is cross-post between your social media accounts. By sharing your pins on other platforms like Facebook and Twitter, you will expose them to a wider audience and increase the chances of others sharing them.
To make the most of this strategy, ensure your pins are high-quality and eye-catching. Share interesting or funny pins that are likely to get people talking, and don’t forget to include a call to action so that people know what they should do next.
7. Turn off Rich Pins
If you want to go viral on Pinterest, one of the first things you need to do is turn off rich pins. Rich pins are a great way to showcase your content and get more people to follow you, but they are unnecessary for going viral. All you need to do is disable them in your settings and then focus on creating high-quality content that people will want to share.
8. Create Custom Pins Using Canva
If you want to go viral on Pinterest, you need to create custom pins that are the appropriate size and resolution. Canva is a great tool for creating custom pins. With Canva, you can create 600px x 900px and 72 dpi pins. These are the perfect dimensions for Pinterest pins. You can also use Canva to create pins with transparent backgrounds. This is helpful if you want to create pins with text or logos.
9. Keep it Simple
When creating content that will go viral on Pinterest, it is important to keep things as simple as possible. That means creating pins that are easy to understand and visually appealing.
To make your pins stand out, use high-quality images and avoid too much text. Instead, focus on using keywords and hashtags to help users find your content. Finally, be sure to share your pins often and across various platforms. The more people see your content, the more likely it is to go viral.
10. Always Create New Pin
If you want to go viral on Pinterest, one of the best things you can do is create new pins regularly. This will help ensure that your content is fresh and relevant and that users see new and interesting things when they visit your profile.
To create new pins, start by thinking of ideas for content that would be popular with your target audience. Once you have some ideas, head over to Pinterest and start creating. Use high-quality images and include keyword-rich descriptions to help your pins get found in the search.
Once you have created a few new pins, start sharing them with your followers and other users. Use hashtags and relevant keywords to help promote your content, and post them when users are most active. With a little effort, you should soon see your pins going viral.
Frequently Asked Questions
First, ensure your pins are high-quality and visually appealing enough to go viral on Pinterest. Secondly, share interesting and unique content that will interest users. Lastly, be active on the platform and engage with other users to get your pins seen by more people.
Images and videos that are visually stunning and offer something new or unique are more likely to go viral on Pinterest. In addition, pins that are timely and relevant to current trends tend to do well. And lastly, pins that evoke strong emotions – such as awe, laughter, or inspiration – have a higher chance of going viral.
You can do a few things to increase the likelihood of your pins being repinned. First, use high-quality images and videos that will grab users’ attention. Secondly, add compelling descriptions and keywords to your pins, so they appear in search results. And lastly, include calls to action in your pin descriptions to encourage users to repin your content.
If you want to go viral on Pinterest, there are some actionable steps you can take to make it happen. First, create high-quality pins that are visually appealing and informative. Next, optimize your pins for the search engines by using keywords in your descriptions. Finally, share your pins often and across multiple boards to get the most exposure possible. By following these tips, you will be well on your way to achieving Pinterest success.